Jill Case Resume

//EXPERIENCE

Americaneagle.com Web Design & Marketing Agency - Senior Content Writer |Oct. 2021 – Present

I deliver exceptional content for a wide variety of clients including B2B and B2C that drives results and enhances brand visibility. Hands-on experience in AI tools and content creation. Use advanced AI skills for high-level productivity and quality content.

AI highlights:

• Proficient in structuring text for generative AI models, ensuring effective interpretation and response.

• Experienced in leveraging AI tools such as ChatGPT, Bard, Quillbot, FlowGPT, Copy.ai, and many others for optimizing workflows and content creation.

• Skilled in content creation using generative AI, ensuring content quality and reliability by adhering to the E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) framework.

• Highly adept in rewriting AI-generated content.

• Currently expanding expertise by learning Python programming through self-study

Additional highlights

• Created SEO-driven content for the Credit Union Awareness “Your Money Further” initiative:

  • 521% increase in organic traffic

  • 6,609% growth in ranking keywords

  • 4,279% increase in new keyword visibility. Case study available.

• Author top traffic-driving content, for Americaneagle.com company blog.

• Skilled in SEO, AEO and GEO writing techniques to achieve first-page rankings and placement in direct answer box.

• Use Google Analytics and SEMRush for performance tracking, and keyword research.

• Authored hundreds of landing pages for a senior living industry referral website.

• Proven track record of enhancing PPC ads, resulting in consistently high Quality Scores.

Studio 52E - Owner active between engagements

Currently rewriting and editing AI-generated content for accuracy and voice.

• Created and designed an editorial AI engine within ChatGPT. Strip robotic phrasing, eliminate AI writing tropes, excessive punctuation, and noise. Infuse copy with a more engaging voice.

Create a variety of digital content and collaborate with a range of clients – including agencies, finance, healthcare – to create compelling content that meets specific goals. Skilled at content management, website redesigns, rewrite, SEO, and taxonomy building and strategy.

• National Endowment for Financial Education - Creating content for financial nonprofits. Includes, newsletters, social posts, infographics, and strategy. 2021

• Equity Brands - Write Amazon product descriptions. Includes competitor and keyword research Remote, ongoing – Sept 2020

• Peak Media Properties - Production Assistant –Assist video team on-set Oct 2019

Additional Clients:

• HomeWatch Caregivers – Content Specialist – Published newsletters, updated website, copy editing, and general support.

• Premier Data Services (now a part of IHS Energy)– Document Analyst – Support GIS Production and Resource Management teams on multiple projects.

• The 4th Media – SEO Writer – Wrote hundreds of SEO-optimized articles for businesses. Remote.

• Caption Colorado – Technical/Financial Editor – Proofread, edited financial reports for multiple businesses through Caption Colorado. Onsite

T3 Agency Technical Copywriter - for Halliburton.com - | Remote October 2020 - March 2021

Working in collaboration with agency and client teams to write, edit and refine highly technical content for a global redesign of energy industry website. Small team working with aggressive deadlines.

•   Work closely with SME’s, QA managers to ensure accuracy and integrity of the content

• Rewrite and optimize pages based on keyword research, includes meta descriptions

• Ensure all content is on-brand, consistent in terms of style, quality, and voice, for best user experience

• Work within highly aggressive deadlines and fluctuating priorities

CenturyLink/Lumen Senior Copywriter/Web Editor |Dec 2019 – May 2020

Produce engaging multi-channel content for website, blog, social media and other marketing channels. Overhaul 5000+ web pages for improved user experience.

Improve content of website (Help/Customer Support pages)

• Write/rewrite hundreds of web pages to better support customer interaction. Optimized pages with SEO to build traffic

• Updated web pages for new, company-wide branding

• Identify and fix non-performing content

• Find and add new keyword opportunities

• Add ratings and feedback widgets into web pages

• Review customer feedback comments Adjust content as necessary
  

Technical fixes – SEO, organic and content fixes to site pages

• 1000's of organic fixes (fixing long URLs, duplicate metadata, etc)

• Update branding of all web pages to a more modern/elegant look

• Add targeted keywords to articles

• Add FAQ's to web pages

• Overhaul pages for clarity to support the department’s overall mission

Craft content for user experience and revenue

• Go-to expert on content for new products

• Write compelling copy for new product launch

• Create infographics for social media

• Write high performing blog posts for social engagement

• Work closely with sales, marketing, legal and other teams

Technical - Adobe Enterprise Management authoring

• Create, modify content in AEM

• Add copy, build pages, publish pages

• Google/Adobe Analytic experience

F+W Media Company- Web Producer & Social Media Manager | Feb 2013 – July 2019

A multi-faceted position that touched on three key areas: content creation, marketing and web production.

• Manager for 7 brands, 27 platforms with over 1 million fans.

• Social Media Manager for world’s largest fashion DIY site

• Lead producer for 7 websites. Manage high volume websites: 90k weekly visits, 400k monthly, 25k organic visits weekly.

• Content and editorial calendar planning and execution

• Lead SEO writer, responsible for all web optimization and reporting/analytics

• Podcast Producer – manage distribution, marketing, and promos

• Responsible for building and executing content and social strategy

//GETTING THE JOB DONE

//COURSES & PROFESSIONAL DEVELOPMENT

October 2026 UX Design Certificate - A Live UX Design Certificate Program in User Research, Figma, and Human-Centered Design

Past Courses Include:

• AI ChatGPT MAchine Learning (Udemy)

• ChatGPT for SEO (Udemy)

• Social Trends - LinkdedIn

• SEO MOZ Hubspot

• Ins & Outs of Local SEO

• Intro to Graphic Design

• Content Strategy for Professionals- Northwestern University

• Writing Evergreen Content

• Intro to Web Development - Udemy

• State of SEO & Internet Marketing